The iconic British crime drama Peaky Blinders is stepping into blockchain gaming. Developer Anonymous Labs has announced an ambitious AAA Web3 game aiming to tap into the show’s millions of global fans.
In partnership with rights holder Banijay, the studio envisions the game “could be THE game to take Web3 Gaming mainstream” by blending gritty storytelling with digital asset ownership, tradable player progress, and a community token. The game is targeting a 2026 release.​
The project has the chance to set a new standard for how established entertainment franchises approach blockchain gaming, though challenges must be overcome first.
Key Takeaways
Peaky Blinders Enters Web3: The acclaimed British crime drama is being adapted into a blockchain-based video game developed by Anonymous Labs in partnership with Banijay Rights.​
AAA Ambitions: The game is described as an AAA title, aiming for high production values and immersive storytelling, set in 1920s Birmingham.​
Web3 Features: Players can expect blockchain-based digital collectibles, decentralized features, and a tokenized in-game economy.​
Targeting 2026 Release: The game is slated for a 2026 launch, aiming to attract both fans of the series and newcomers to blockchain gaming.
Anonymous Labs’ AAA Leap
Anonymous Labs is developing the game, and their most notable project so far, is the Simon’s Cat token, one of few community tokens officially supported by the IP holder. However, the studio lacks prior AAA game development experience.
Creating a full-scale AAA title is a different kind of challenge — typically requiring many years of development, even for experienced studios.
However, Anonymous Labs’ ambitious vision — blending Peaky Blinders’ atmospheric storytelling with decentralized ownership — signals a willingness to innovate in a space still hungry for a breakthrough hit.​
In a joint statement, Joris Van Velzen and Wojciech Gruszka emphasized their excitement about bringing Peaky Blinders into the Web3 space: “This deal shows that major IP brands are embracing blockchain as the future. With Anonymous Labs, we’re adding a new layer of innovation, shaping the next era of Web3 IPs in a way that engages both loyal fans and a new generation alike.”
Web3 Gaming: A Sector Ripe for Innovation
Blockchain gaming has yet to fully break into the mainstream despite impressive funding rounds. Many Web3 gaming projects struggle to maintain active player bases.
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Earlier blockchain games like Axie Infinity demonstrated both the possibilities and pitfalls of the space: an initial boom driven by financial incentives later gave way to a decline when economic models proved unsustainable.
Blockchain gaming still hasn’t hit the mainstream, but a new wave of “AAA” Web3 projects is trying to change that. Games like Off the Grid (Neill Blomkamp’s battle royale), Shrapnel (an Avalanche-based extraction shooter), and Moonray (an Ethereum arena brawler coming to consoles) aim to deliver bigger production values and real gameplay depth.
With its globally recognized brand and fanbase, Peaky Blinders could have a unique advantage — but success will depend heavily on delivering polished, engaging gameplay.
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The Peaky Blinders Gaming Opportunity
The Peaky Blinders Web3 ecosystem will offer decentralized features like asset ownership, tradable player progress, and an experience ‘connecting the digital and real worlds.’
While detailed gameplay information is still scarce, combining Web3 technology and a narrative-driven universe like Peaky Blinders offers potential.
Blockchain: Enhancement, Not Distraction
To succeed, the new Peaky Blinders game might seek to avoid the traps that have hindered earlier blockchain projects. The focus should remain on delivering a compelling, authentic experience — with blockchain features enhancing, not overwhelming, the gameplay.
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Key challenges include:
Ensuring blockchain elements are accessible and unobtrusive for traditional gamers​.
Using digital ownership creatively to deepen player engagement, not complicate it​.
Addressing broader gamer skepticism toward blockchain integrations.
Handled well, features like player-driven economies and ownership of unique in-game items tied to the Peaky Blinders lore could strengthen the bond between players and Web3 Gaming.​
It could also open up a new way for fans to experience its world. If Anonymous Labs delivers on gameplay and keeps blockchain elements player-friendly, the project has a real chance to stand out. With the right balance, fans won’t just watch the Shelby empire — they’ll help shape it.
