Following teasers shared earlier this week, Doodles and McDonald’s have revealed new details about their collaboration, which includes customized cups and digital collectibles.
In a post on X (Twitter) on November 14, Doodles announced the release of 100 million limited-edition McCafé x Doodles Holiday cups. These cups, featuring Doodles’ signature colorful and cartoonish characters, will be available at participating McDonald’s locations across the United States.
gm
the Doodles community is about to get a lot bigger
we’ve partnered with @McDonalds to spread a little joy this holiday season — with over 100 million limited-edition McCafé x Doodles Holiday cups launching at participating McDonald’s across the U.S.
coming 11/18 pic.twitter.com/s8i71jtBwz
— doodles (@doodles) November 14, 2024
From November 18 to December 31, each cup purchased unlocks perks. Buyers will receive a ticket to stream a pilot episode of “Dullsville and the Doodleverse” — the brand’s multi-dimensional storytelling project unveiled in April in collaboration with record producer and rapper Pharrell Williams.
Additionally, buyers can access limited-edition McDonald’s-themed digital apparel for Doodles avatars.
The campaign will also feature original music from Doodles Records. Pharrell Williams has produced a track titled “Good Mornin,” performed by Marley Bleu. An animated holiday short will also be part of the campaign.
Doodles also noted that the McDonald’s Times Square billboard will feature a special display throughout the holiday season, visible to millions of visitors.
News of the collaboration between Doodles and McDonald’s appears to have boosted interest in Doodles NFTs. They saw a 99.08% increase in sales within 24 hours of the announcement, according to data from CoinMarketCap.
This continues a positive trend that began when the collaboration was first teased. The average price of a Doodle NFT jumped to nearly 2 ETH shortly after, reflecting a 40% rise from the previous week.
