July was a landmark month for VeeFriends, with the release of Meet Me in the Middle, VeeFriends’ debut children’s book. This heartfelt story, teaching young readers the importance of balancing patience and eagerness, was celebrated with NYC release events, a special live stream offering the collectible Meet Me in the Middle booklet pin, and CGC-Graded Patient Pig Super Stickers as exclusive pre-order gifts at select bookstores.
July also marked a major milestone for the VeeFriends Trading Card Game with the launch of sanctioned tournaments, kicking off at the National Sports Collectors Convention (NSCC) in Cleveland. Fans enjoyed gameplay sessions, Series 1 box breaks, and exclusive product drops.
VeeFriends collectibles also expanded globally, announcing retail partnerships in Australia, Canada, and the UK. This move brought exclusive merchandise closer to international collectors and introduced unique Super Sticker collections limited to 555 per country.
Additional Highlights from July:
Treasure Chest Refresh #8
Eruption 18: “Pin” Pose Swap
The highly anticipated VeeCon 2024 in Los Angeles delivered a weekend full of inspiration, creativity, and community. From thought-provoking keynotes by Inky Johnson and Arianna Huffington to dynamic brand activations at FriendsFest, every moment embodied the pillars of VeeCon — business, marketing, technology, innovation, and pop culture — showcasing the intersection of ideas and inspiration that define the event. GaryVee’s closing keynote left the crowd buzzing with excitement as he teased the upcoming VeeFriends animated show, hinting at even bigger things to come. And while this year’s VeeCon may have come to a close, it’s not the final chapter — though the date for the next VeeCon has yet to be announced, the energy and anticipation for what’s next are already building.
Additional Highlights from August:
Treasure Chest Refresh #9
Treasure Chest Refresh #10
One Dollar Dash Show Live from VeeCon 2024
Fanatics Fest NYC
Perspective Pigeon Super Sticker Collection
Eruption 19: Burn to Collect (International Exclusive)
September brought a new chapter for VeeFriends live commerce with the VeeFriends debut on Whatnot. GaryVee, alongside comic creator DJ Coffman, hosted a day of giveaways, card breaks, and exclusive drops, offering international fans a seamless way to collect. To date, VeeFriends has garnered over 150,000 unique viewers on Whatnot alone and streamed for over 1,000 hours across all platforms.
VeeFriends also partnered with Wonder to launch collectible VeeFriends Mini Stickers in Bellies Kids Combos. Available at Wonder locations in NY, NJ, and PA, these meals combined classic kid favorites with the surprise of exclusive VeeFriends stickers, making mealtime fun and collectible.
To cap off an incredible month, VeeFriends Cartoons Episode 1 premiered on September 30th, marking a remarkable milestone for VeeFriends! It’s been amazing to see kids across the globe watching and falling in love with the cartoon, as our beloved characters inspire, entertain, and teach valuable lessons in a fun and accessible way.
Experience the magic for yourself and join the growing audience — stream all episodes now on YouTube Kids!
Additional Highlights from September:
VeeFriends TCG Sanctioned Tournament Results
Collect-A-Con Atlanta
Treasure Chest Refresh #11
“Jolly Jocktober” lived up to its name as VeeFriends returned to New York Comic Con 2024 (NYCC) for our second year. To celebrate, we not only announced an exciting long-term partnership with Topps, but also debuted the Topps Chrome Notorious Ninja Promo Card that we gave away for free at our booth. Community members also grabbed glow-in-the-dark pins, mystery sticker boxes, and other Comic Con exclusives! Attendees also visited the VeeFriends Theater to watch VeeFriends Cartoons.
Another major highlight was the launch of VeeFriends x Funko: POP! Jolly Jack-O, a limited-edition collectible vinyl figure of just 1,000 pieces, released exclusively at NYCC. October also marked the first-ever VeeFriends TCG Championship 2024 hosted in NYC, where 64 competitors battled for the title. In an intense final, SaugyWaffles claimed victory, earning a pure gold Perfect Persian Cat trophy card.
Additional Highlights from October:
Eruption 20: 5 New Super Stickers
Treasure Chest Refresh #12
VeeFriends celebrated loyalty and friendship with the launch of the “Loyal” FriendsCaps. Crafted with premium materials, this cap symbolized the enduring bonds that make the VeeFriends community special.
The month also introduced the 555 Collection, a line of limited-edition tees featuring bold, retro-inspired designs of VeeFriends characters. Individually numbered with only 555 pieces per character, these tees are truly one-of-a-kind collectibles. The first drop, showcasing Notorious Ninja and Tenacious Turkey, launched on Whatnot on November 19th!
The holiday season kicked off with the VeeFriends Ornaments Mystery Collection, featuring sculpted metal ornaments of beloved characters like Patient Pig and Fearless Fairy. With every case containing a surprise Entrepreneur Elf sticker, this collection added a touch of magic to holiday decor.
Additional Highlights from November:
Retro Tee Drop
Gift Goat Bonus Gift: Mareko Maumasi Knife
Treasure Chest Refresh #13
Black Friday Megastream
VeeFriends Christmas 2024 Countdown Pin
Snowstorm Super Stickers Collection
December brought an exciting expansion to the VeeFriends Minis collection with the release of Seasons 3 and 4 featuring 20 new characters! The release also marked the debut of the ultra-rare Golden Gary Bee Mini — the rarest Mini yet! Beyond its collectible appeal, the Golden Gary Bee unlocks the chance to win a VIP trip to New York Comic Con 2025.
Additional Highlights from December:
25-Hour Stream-a-Thon
RSVP Opens for Gift Goat #18 Private Event in New Orleans for Big Game 2025
Treasure Chest Refresh #14
