New York, United States, November 10th, 2024, Chainwire
The Miss Universe Organization (MUO) announces its historic entry into Web3 with the launch of “Crowns of Time,” a groundbreaking digital collectibles initiative that marks the organization’s first step into the future of digital engagement and community building. The collection launches today here, featuring 8,888 unique digital collectibles celebrating 72 Miss Universe winners. The 73rd winner’s collectible will be released after November 16, 2024, following this year’s crowning ceremony.
Revolutionizing a Global Legacy
In a transformative move that bridges its storied 70-year legacy with the digital future, Miss Universe launches web3.missuniverse.com in partnership with JCG.agency. This initiative represents more than just a digital collection of NFTs – it marks the beginning of Miss Universe’s comprehensive Web3 strategy, including community tokens and Metaverse activations.
“This marks a new chapter in Miss Universe’s evolution,” states Anne Jakrajutatip, CEO of JKN GLOBAL GROUP and Miss Universe. “By embracing Web3 technologies, we’re not just preserving our legacy – we’re revolutionizing how our global community connects and engages with the Miss Universe brand.”
Juan C. Guerrero, CEO of JCG.agency, adds: “Our vision for Miss Universe in Web3 goes beyond digital collectibles. We’re creating a bridge between seven decades of heritage and the future of community engagement. Each piece in this collection represents not just a moment in history but a key to an evolving ecosystem of exclusive experiences and opportunities. This is about transforming how fans interact with and become part of the Miss Universe legacy.”
Collection Details
The Genesis collection features:
8,888 total unique digital collectibles (NFTs) available immediatelyArtwork celebrating 72 Miss Universe titleholders from throughout historySpecial release of the 73rd Miss Universe digital collectibles on November 16, 2024Each piece is hand-crafted to capture the essence and elegance of Miss Universe.
Exclusive Benefits Bridging Digital and Physical Worlds
The Genesis collection offers an unprecedented suite of benefits that span both physical and digital realms:
Physical Experiences
Access to 130+ Miss Universe events worldwideExclusive admission to runway shows and special eventsUp to 50% discount on The Infinity Bags and other Miss Universe merchandisePhoto opportunities with the 73rd Miss Universe in 35+ countries
Digital Privileges
Private Discord community accessVirtual Q&A sessions with Miss Universe organization and titleholdersPriority access to Metaverse activationsExclusive airdrops and whitelist opportunities for future collections
Visionary Partnership
This initiative is brought to life through a collaboration with JCG.agency, led by CEO Juan C. Guerrero and an exceptional team including:
Fernanda Arias – Chief Operating OfficerDaniel Bejarano – Chief Technology OfficerFelipe Esparragó – Chief Marketing OfficerJorge Salazares – Chief Creative OfficerAntonio “Taoa” Salazar – Lead ArtistLindsay Morales – Senior DeveloperDilan Conrado – Filmmaker and Animator
“This collection represents just the beginning,” says Raul Rocha Cantú, President and co-owner of Miss Universe. “We’re building a comprehensive Web3 ecosystem that will revolutionize how fans interact with the Miss Universe brand globally.”
Future Vision
The Genesis collection launches a broader Web3 strategy that includes:
Future community token developmentMetaverse experiences and activationsFuture digital collectible releasesEnhanced global community engagement initiatives
About Miss Universe Organization
The Miss Universe Organization (MUO) is a global, inclusive organization that celebrates women’s achievements and empowers them to realize their goals through experiences that build self-confidence and create opportunities for success.
For More Information, visit their website.
Director
Juan Guerrero
Miss Universe
