Paris Saint-Germain (PSG), the professional football club from Paris, France, has launched a new experience in the metaverse.
The virtual experience, named “PSG OBBY,” is hosted on Roblox and created in collaboration with game development studio The Gang.
It offers users a gaming experience across two levels. Players can win weekly rewards, including free user-generated content (UGC) items, and participate in interactive surveys to share their opinions about the PSG world.
The “Paris Saint-Germain OBBY” became available on January 10 and will run for four weeks.
Fabien Allègre, Chief Brand Officer at PSG, shared, “This initiative is the start of a new adventure on Roblox, and we are excited to receive the users’ feedback about this project, which goes hand-in-hand with the launch of our new collection.”
This isn’t PSG’s first venture into the Web3 space. In 2022, the club released a non-fungible token (NFT) to celebrate Lionel Messi’s seventh Ballon d’Or. The NFT, titled “Ballon d’Or #7,” captured the moment Messi debuted for PSG and won his seventh Ballon d’Or. It featured exclusive video and animations.
PSG also teamed up with Crypto.com in 2023 for a series of NFT posters using artificial intelligence. These collectibles were released after each match, offering rewards to collectors who completed the series.
