STEPN GO and Adidas have launched their first co-branded physical product: limited-edition Ultraboost 5 running shoes.
Previous collaborations between the two included Genesis non-fungible token (NFT) sneakers in the original STEPN app and STEPN GO. This time, the partnership extends to the real world, offering fans a chance to own and wear these exclusive shoes.
The sneakers will be available through four raffles from December 13 to 17. One raffle is reserved for Genesis NFT holders, another is allocated for whitelist winners from an X contest, while the remaining two are exclusively open to ALTS by Adidas NFT holders and members of the STEPN and STEPN GO communities.
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This exclusive drop contains 1,200 pairs of sneakers and combines STEPN GO’s move-and-earn Web3 platform with Adidas’ iconic footwear design.
Winners will receive shoe tickets, specifying size and version, which can be traded on secondary markets until January 6. Redemption for the physical shoes runs from January 6 to January 22, with each pair randomly chosen from four unique designs.
The Solana
$238.46
-based STEPN x Adidas Genesis NFT Sneakers were launched earlier this year on April 17.
STEPN is a fitness app that incentivizes walking, jogging, or running by offering cryptocurrency rewards to users who purchase an NFT sneaker. With this latest launch, STEPN is broadening its scope to include real-world, tangible benefits.
While Adidas’ NFT game is thriving, its rival, Nike, has gone in the opposite direction. The Nike-owned NFT creators, RTFKT, have announced plans to shut down by January 2025. Why? Read the full story.
Gode is a Web3 Market Analyst who researches the most important industry events and interprets how they affect the wider Web3 space. Her formal education in media culture & digital rhetoric allows her to employ a methodical approach to evaluating critical Web3 news data, including large-scale events and the wider social sentiment within the ecosystem.Gode is a mutilingual professional, having studied in multiple universities all across Europe. This allows her to have a one-of-a-kind opportunity to analyze Web3 social sentiments spanning different cultures and languages and, in turn, develop a much deeper understanding of how the Web3 space is growing within different communities. With the rest of her team, Gode works to identify crucial crypto news patterns and provide unbiased and data-driven information.Gode’s passions include working and communicating with people, and when she’s not researching Web3 news, she spends her time traveling and watching true crime documentaries.
