When VeeFriends was first conceptualized, the mascot wasn’t a black cat at all — it was Capable Caterpillar! Carefully chosen by the team at the time, Capable Caterpillar symbolizes growth, transformation, and potential. It was a fitting representation of VeeFriends’ ethos of personal development.
As launch day approached, however, creator, and CEO of VeeFriends, Gary Vaynerchuk began to question if he wanted to go in this direction or if any other character was a better fit.
One of Gary’s greatest strengths is his ability to change his mind and adapt, even at the last minute, when it means staying true to his vision. On May 3rd, just two days before the launch of VeeFriends, Gary made a bold decision to replace Capable Caterpillar with Very, Very, Very, Very, Lucky Black Cat. This decision was rooted in two key realizations:
Personal Connection: While the caterpillar symbolized growth, the black cat carried a deeper resonance for Gary. It represented misunderstood potential and aligned with the empowering narrative he envisioned for VeeFriends.A Tribute: The cat’s legs and tail cleverly form the abbreviation “NJ,” serving as a subtle yet meaningful nod to Gary’s entrepreneurial roots in the state of New Jersey, where his journey began.Rewriting the Narrative: Black cats, historically associated with bad luck, offered an opportunity to challenge outdated superstitions. Very, Very, Very, Very, Lucky Black Cat could become a symbol of positivity, resilience, and the power to redefine perceptions.
This last-minute pivot wasn’t just about a new mascot or revised logo — it was about aligning the mascot with the brand’s mission of embracing duality and creating meaningful change.
The Very, Very, Very, Very, Lucky Black Cat isn’t just an icon — it’s a philosophy. In VeeFriends, the black cat represents very good luck, positivity, and hidden potential. This contradiction aligns perfectly with how VeeFriends characters approach life: by challenging assumptions and finding balance in opposing strengths, traits, and characteristics.
Here’s how this philosophy manifests in VeeFriends:
The best way to hustle is to be patient. True success comes from steady, intentional action over time, not frantic effort.The best way to be confident is to be humble. Real confidence is quiet and grounded, not loud or boastful.The best way to be bold is to be thoughtful. Bold decisions are daring yet carefully considered, ensuring a lasting impact.
Very, Very, Very, Very, Lucky Black Cat stands as a testament to these contradictions. It challenges us to see life not as a choice between opposites but as a harmonious balance of both, unlocking our fullest potential.
The Very, Very, Very, Very, Lucky Black Cat also represents something deeply human: the experience of being judged or misunderstood. For centuries, black cats have been unfairly labeled as omens of bad luck. This mirrors how many people feel in life — overlooked, underestimated, or misjudged based on surface-level perceptions.
At VeeFriends, Very, Very, Very, Very, Lucky Black Cat flips that narrative. It symbolizes hidden strengths and unique qualities that others might not immediately see or appreciate. Just as the black cat has been misunderstood, so too have many of life’s most valuable lessons. Very, Very, Very, Very, Lucky Black Cat reminds us that what seems “unlucky” or challenging on the surface often holds the greatest opportunities for growth and transformation.
The concept of luck is often seen as external — a random force that either blesses or bypasses us. But at VeeFriends, luck is a mindset. It’s not something that happens to us; it’s something we create.
Luck emerges when preparation meets opportunity. It’s about recognizing the silver linings in challenges and turning obstacles into stepping stones. Very, Very, Very, Very, Lucky Black Cat reminds us that luck isn’t passive — it’s proactive. By shifting our perspective and staying open to possibilities, we take control of our fortune and shape our own paths.
In this way, Very, Very, Very, Very, Lucky Black Cat symbolizes more than good fortune. It encourages curiosity, resilience, and a willingness to explore opportunities that might otherwise go unnoticed. Luck becomes a sustainable force for growth and positivity.
The decision to change the character on the logo just two days before launch wasn’t about aesthetics — it was a defining moment for VeeFriends. By choosing the Very, Very, Very, Very, Lucky Black Cat, Gary ensured the mascot reflected the brand’s core values: embracing duality, challenging assumptions, and finding balance in complexity.
The next time you see the Very, Very, Very, Very, Lucky Black Cat, remember its story. It’s more than a mascot; it’s a symbol of harmony, resilience, and the belief that life’s greatest opportunities often lie in its greatest challenges.
