It’s no surprise that Roblox has become one of the top platforms for brands looking to expand their digital presence—with nearly 90 million daily active users, the gaming platform is prime real estate to get more eyeballs and build communities, especially among younger generations. As Roblox continues to grow as a virtual world where millions interact daily, brands have increasingly sought opportunities for collaboration within this space. Of all the custom brand activations on Roblox, one type of experience stands out when looking to maximize engagement: tycoon-style games.
What are Tycoon-Style Games & Why do they Resonate with Players?
Tycoon-style games have become a popular genre on Roblox, where players build and manage virtual businesses or empires, often aiming to generate wealth, expand their operations and achieve success. The genre encourages creativity and strategic thinking, as players build and optimize their businesses to maximize profits. The interactive nature of tycoon-style games underscores its impact on user engagement. In these games, players typically start with limited resources and work their way up by completing tasks, collecting items and managing in-game assets; the co-creation experience, sense of community and progression loop keep players coming back for more.
These games, with their engaging mechanics and rewards-based progression, have not only captured the interest of players but have also emerged as a powerful tool for brand engagement and marketing—players feel more connected to a brand, as they actively participate in its virtual world.
For example, Brooklyn-based haircare brand introduced this functionality into their Roblox world, the amikaverse. “Roblox is a natural place for us to continue building our community. It’s an ideal extension of our brand purpose, and a prime example of how we’re meeting our next-gen consumers where they are,” said Shannon Otto, Senior Director of Consumer Engagement at amika.
With the Salon Tycoon game, players step into the role of salon owners to design their own spaces, serving customers, earning amikabux and expanding their salons. Players could continue to decorate and upgrade their spaces, with higher salon ratings unlocking even more customizable pieces. As players evolve into true beauty business “tycoons,” they build long-term interest and investment in the game.
Tycoon-style games on Roblox offer brands on the platform a unique opportunity to connect with audiences in a fun, engaging and dynamic way. By tapping into the gaming platform’s vast community, brands can create memorable experiences and build long-term relationships with players. To learn more about creating custom Roblox activations for your brand, book a demo or email [email protected].
